Descrizione
If you’re ready to become a genuine champion for accessible user experiences (accessibility), you’re in the right place. In just three days, you’ll gain the knowledge, practical skills, and confidence to kickstart or elevate your career in UX, with a strong focus on designing and testing for true inclusion.
What will you learn throughout this course?
Chapter 1 - Accessibility: What, Why & How, and Your Role as an Accessibility Ambassador:
- Kick off your journey by discovering why accessibility is more than just a checklist; it’s the foundation of truly inclusive user experiences. Learn how accessible design benefits everyone, from individuals with disabilities to organizations aiming to reach broader audiences and mitigate legal risks. You’ll become familiar with the international standards that govern and shape digital accessibility, including ISO standards, WCAG, as well as (regional and national) laws. You’ll unpack the POUR principles (Perceivable, Operable, Understandable, Robust) and see how they translate into real design decisions. Explore the power of personas, including those with disabilities, and learn how to utilize them to design experiences that cater to real people. By the end, you’ll know what it means to be an accessibility advocate and how to embed inclusive thinking into your organization’s culture and day-to-day practices.
Chapter 2 - Designing & Coding for Accessibility
- Turn theory into practice! This chapter provides you with the practical skills and confidence to design and build digital products that everyone can use, regardless of their ability. Learn how to apply WCAG in the real world, from providing meaningful alt text and captions, to designing flexible layouts, clear color contrast, and text that reflows beautifully.
- You’ll discover how to:
- Design content everyone can perceive, whether they rely on screens, readers, or captions.
- Build interfaces that work seamlessly with keyboards, assistive technology, and alternative input methods.
- Create websites and apps that are clear and intuitive, with helpful instructions and no unexpected surprises.
- Code robust, standards-compliant structures that hold up across browsers, devices, and assistive tools.
- You’ll walk away ready to create digital experiences that don’t just pass the test, they truly include everyone.
Chapter 3 - Accessibility in Every Role
- Accessibility is a team sport, not a solo mission. In this chapter, you’ll discover how every role, from developer to designer, marketer to QA, manager to content creator, plays a vital part in making digital products work for everyone.
- You’ll get practical, role-specific insights:
- Developers: Learn to build clean frameworks, straightforward navigation, and accessible forms that remove barriers.
- Visual Designers: Master layouts, typography, and color contrast that make your designs usable for all.
- Content Creators: Write plain, clear copy, craft descriptive headings, and make your images, videos, and audio truly accessible.
- Digital Marketers: Create campaigns that don’t leave anyone behind — with inclusive visuals, clear text, and accessible links.
- QA Specialists (Testers): Build accessibility checks into your test plans, utilizing both automation and human insight to identify what tools may miss.
- Managers & Product Owners: Embed accessibility into your strategy, user stories, KPIs, and everyday processes, so it’s part of your culture, not an afterthought.
- By the end, you’ll see how collaboration across every discipline is what makes digital inclusion real.
Chapter 4 - Digital Accessibility Testing: From Automation to Human Insight
- This final chapter provides you with the tools to test like a pro, combining the efficiency of automation with the critical perspective that only humans can bring.
- You’ll master how to:
- Use the best automation tools (like axe-core, WAVE, Lighthouse) to catch quick wins and common issues.
- Know where automation stops and how to dig deeper with manual testing for aspects such as alt text quality, meaningful link text, logical keyboard navigation, and user experience for assistive technology users.
- Simulate real user experiences with screen readers and color blindness simulators to build empathy and spot hidden barriers.
- Apply the POUR principles in hands-on testing, so you’re not just ticking boxes, but truly ensuring your products work for everyone, across devices, browsers, and technologies.
- You’ll complete this chapter equipped to integrate automation, simulation, and human testing for real-world results, creating digital experiences that withstand scrutiny and deliver on inclusion.
Ready to become the accessibility expert your team needs?
Every chapter builds your knowledge, your confidence, and your impact, so you can champion digital accessibility wherever you work.
Pubblico destinatario
The UXU-CAS is designed for anyone involved in creating, designing, developing, testing, managing, or promoting digital products and services who wants to make them accessible to all users, including people with disabilities.
This includes:
- UX & UI Designers who want to integrate accessibility principles and WCAG standards into their design process.
- Front-end & Full-stack Developers who want to learn how to build robust, standards-compliant, accessible code.
- Content Creators and Copywriters who want to ensure that written and media content is clear, inclusive, and usable with assistive technologies.
- Visual Designers and Graphic Designers who need to understand color contrast, typography, and layouts that work for all users.
- QA Engineers and Testers who want to expand their testing skills to include both automated and manual accessibility testing.
- Product Owners, Project Managers, and Team Leads who want to embed accessibility into their roadmap, user stories, and team culture from day one.
- Digital Marketers and Social Media Managers who want to craft campaigns that don’t exclude anyone and follow accessibility best practices.
- Anyone who wants to become an accessibility advocate, ensuring that digital inclusion becomes a standard part of their team’s process.
No matter your role, if you care about creating user experiences that work for everyone, this course gives you the practical knowledge and confidence to make it happen.
Requisiti
While this course is designed to be accessible to a wide range of professionals, you’ll benefit most if you have:
- Basic understanding of digital product development:
- Familiarity with how websites, apps, or other digital products are planned, designed, developed, or tested. You don’t need to be a deep technical expert, but knowing the basics helps you connect the concepts to your daily work.
- Some experience in a relevant role:
- This course is ideal for people already working (or aspiring to work) in roles like UX/UI design, front-end development, content creation, QA/testing, digital marketing, or product management.
- A general awareness of usability and user experience principles:
- You should know the basics of what makes a good user experience — the course will build on this by adding accessibility-specific skills and standards.
- Curiosity and willingness to learn:
- Accessibility is evolving — so a proactive mindset and interest in inclusive design and continuous improvement are a must!
- (For developers) Basic HTML/CSS knowledge is helpful:
- You don’t have to be a coding expert, but if you want to apply the technical coding best practices, some familiarity with HTML structure, ARIA, or semantic markup will help you get more out of the practical parts.
Note:
No prior formal accessibility certification is required; this course is designed to give you a strong foundation, whether you’re just getting started with accessibility or looking to deepen your skills.
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