We live in is the age of the product: the product is king. Product is synonymous with value, thus value is the key. Software is itself a product and, in this webinar, we will look into the importance of a measure that gives us dimensions of the product, how much value we add or subtract from it. We will see how IFPUG function points are that measure, What they comprise, Why we need to use them and hoW they measure the size of the software product - a key point in your company's strategy. Join this talk to learn about the 3Ws.